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You're here: News / News-July-26-2013

Vibrant Nutraceuticals Partners with Shark Tank Winner and Marine Veteran Major Rob Dyer to Promote RuckPack Nutrition Shot

Leading nutritional supplement company, Vibrant Nutraceuticals, joins forces with combat veteran Major Rob Dyer to introduce unique RuckPack nutrition shot.

VISTA, Calif.--July 26, 2013--Vibrant Nutraceuticals (Vibrant), one of The GHT Companies, announces that it is proud to have joined forces with combat veteran and Shark Tank winner Marine Major Rob Dyer.

Dyer, who marched into the ABC TV show Shark Tank last November, to present his unique RuckPack® nutrition shot, came away victorious. Two of the Sharks, Kevin O’Leary and Robert Herjavec, agreed to invest $150,000 for a 20 percent stake in his company, Noots! Nutrition. Since then sales have exploded. Dyer says that the advice he has received from the two TV Sharks has proven even more valuable than their financial investment.

Vibrant, whose sister company Health Specialties Manufacturing, manufactures the product for Noots! Nutrition, has now reached agreement to sell RuckPack through its global distribution channels.

Dyer said "We have been working with Health Specialties Manufacturing (HSM) for over a year already and linking with another GHT company like Vibrant Nutraceuticals was a no-brainer for us. They are the epitome of professionalism and their global reach is unmatched. We see this as yet another great step in our already strong relationship."

GHT President and CEO, Jim Rex, said, “This is the first time that we have elected to carry a product that is not branded under one of our company names. This simply highlights just how exceptional we believe the product, as well as the story behind RuckPack, is for our consumers.”

He continues with “We were and are extremely proud to have partnered with Rob and the entire RuckPack team, in the formulation refinement and production of the product through our manufacturing business unit. However, we are now taking the relationship to an entirely new level, which will be to work in conjunction with the RuckPack team to successfully increase the recognition, market demand and use of the product. This is another example of how The GHT Companies are successfully working with Founding Scientists and Entrepreneurs to introduce revolutionary products and ingredients into the Global market.”

RuckPack is a caffeine-free, two-ounce, natural fruit flavored nutrition shot loaded with essential vitamins, delivering peak performance nutrition. It is the only nutritional shot created on the battlefield by Special Operations Forces Marines and is designed to sustain peak mental and physical performance.

RuckPack was conceived in 2008 when Dyer, a Marine aviator, was serving as a forward air controller with Marine Corps Special Operations Command in Afghanistan’s Helmand River Valley. On patrol for days at a time he and his colleagues carried hefty supplies of nutritional supplements as they often didn’t have time to eat their MREs (Meals Ready to Eat). Plus, Dyer has said, “Caffeine is great for focus, but you can’t predict when you’ll need it. Too much and it can make you unsteady or can cause a crash when it wears off.” Side effects that are not beneficial on the battlefield!

As part of its business philosophy Noots! Nutrition, which is 80 percent military owned, gives at least 10 percent of profits to charities including the Wounded Warriors Project and the MARSOC Foundation.

Noots! Nutrition says that RuckPack provides what the body needs: “Ruckpack focuses on attitude, sharp cognitive skills, strong bones, electrolyte charged bodies, good circulation, strong muscles, healthy joints, and a response immune system. No empty energy. No niacin flush. No shakes. No jolt. No crash. No nasty chemical aftertaste.”

About Vibrant Nutraceuticals

Vibrant Nutraceuticals ('Vibrant') represents the newest company to join the industry-leading business group, The GHT Companies, beginning in October of 2012. Vibrant acquired the rights to a unique and select array of nutritional products; thus, the company was able to immediately offer a diversified selection of high quality Nutritional Supplements. These products are addressing the needs of varying sectors of the global market, including Vegan and Vegetarian, Children, Immunity, and Basic Daily Health. A primary objective of Vibrant will be focused on delivering these high quality products at affordable prices. For more information please visit http://www.vibrantnutra.com.

About Noots! Nutrition

Noots! Nutrition is a San Diego-based performance beverage company that produces the RuckPack caffeine-free energy shot and other products. Created on the battlefield and designed to sustain peak mental and physical performance, RuckPack is for elite athletes and other active people at work or at play seeking a boost in energy, endurance, and overall health from natural sources. The company is founded and operated by active duty and veteran military service members. It contributes regularly to MARSOC, the Navy SEAL Foundation and the Semper Fi Fund. Visit ruckpack.com for more information.

Media Contact:

Mike Foitzik
(760) 542-3000
mfoitzik@globalhealthtrax.com

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