Leading nutritional supplement company, Vibrant Nutraceuticals, turns popular childrens' probiotic KidsLac into a certified vegan product.
VISTA, Calif. --November 20, 2013--
Vibrant Nutraceuticals (Vibrant), one of The GHT Companies, announces that its proprietary children's probiotic, KidsLac™, is now a certified vegan product.
The move follows increased demand from retailers and consumers and takes place with immediate effect.
KidsLac contains five different strains of healthy bacteria shown to be particularly beneficial for kids: the DDS-1 strain of Lactobacillus acidophilus, Bibfidobacterium bifidum, Bifidobacterium lactis, Bifidobacterium infantis and Bifidobacterium longum.
KidsLac is supplied in convenient stick packs of a tasty powder which can be consumed directly or mixed with cold food or beverages. Children love it! KidsLac joins other vegan products in the Vibrant line including a unique Vitamin D3 spray for which the company has exclusive North American marketing rights.
Company President and CEO, Jim Rex, said, "The GHT Companies continue to take a progressive attitude in the development of new and exciting products. Most important of all-we listen to our customers. While we have enjoyed considerable interest in our exceptional KidsLac probiotic, parents and retailers have been clamoring for the product to be certified vegan. We are delighted to be able to meet this demand."
"Vegans are exceptionally health-conscious consumers and want the best and most effective products that do not conflict with their ethics. The GHT Companies have a growing reputation for introducing revolutionary products into the American market and we pride ourselves on our superior and responsive customer support."
Media Contact:
Mike Foitzik
(760) 542-3000
mfoitzik@globalhealthtrax.com
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