Translating Science Into Business Enterprise

The Founding Scientists

For over 14 years, we have made it our mission to collaborate with innovative practitioners, nutritional experts, and scientists to realize their concepts and ideas into life changing products and applications. This cultivated group called "The Founding Scientists," is what makes GHT the unique, robust and respected organization in industries of nutrition and health.

What that means for business enterprise
Successful diversification. Is highly sought but rarely acquired. Our unwavering commitment to the "Founding Scientists" provides us with the strategic positioning to continually introduce industry-leading discoveries to the global markets through our diversified group of companies, resulting in optimal and comprehensive market exposure on behalf of our "Founding Scientists" partners.

How that benefits every GHT product you buy
Unique. You may not always be abe to see it, smell it or taste it but it is the critical ingredient that makes every GHT product pioneering, relevant and more effective.

VISTA, Calif.--June 4, 2012--Global Health Trax has developed a rather thorough eureka-to-enterprise mechanism over the years. That's why GHT is thrilled to be rubbing shoulders this week with omega-3 industry trailblazers at GOED Exchange 2012 in Boston.

This past spring, GHT (www.ghthealth.com), an industry leader in nutritional supplements, joined the Global Organization for EPA and DHA Omega-3 (GOED), a non-profit trade association focused on growing the global markets for EPA and DHA products. And with GHT on the verge of bringing to market its unique, ultra-pure algae-based omega-3 ingredients and products, the company is focused on learning all it can at GOED Exchange 2012, which promises to bring together the most influential players, speakers, and panelists in the global omega-3 space from Wednesday, June 6 through Friday, June 8 at the Marriott Boston Long Wharf.

"At GHT, we have begun gaining recognition as a company that can translate scientific discovery into business enterprise," says Jim Rex, GHT's President and CEO. "Without question, we are greatly interested in the scientific/health developments, the regulatory trends, and the marketing and sales strategies in the omega-3 industry that will be reviewed, presented, and discussed."

GOED Exchange 2012 promises fresh perspectives, exciting developments, peer-to-peer networking, and the latest science and marketing information in the EPA and DHA omega-3 markets from June 6 to 8. Discussion and presentation topics are expected to include sourcing issues, communicating with consumers, regulatory developments, sustainability of marine-sourced EPA and DHA, the early history of omega-3 research, marketing challenges, improving health-care crises with omega-3s, and innovative uses of EPA and DHA.

AlgaeBio Omega-3 Origins™, to be distributed and sold by GHT, is a premium product based on exceptionally high-grade omega-3 oils produced by Scottsdale, Ariz.-based Algae Biosciences Incorporated. The initial output of AlgaeBio Omega-3 Origins™ - which will be available for both adults and children – will contain equal parts of ultra-pure, vegetable-based EPA and DHA, at a blended ratio of 40 per cent. Because these marine algae are cultured through photosynthesis, AlgaeBio Omega-3 Origins™ will also include beneficial compounds such as phytosterols, chlorophyll, Vitamins C, D, and E, and the carotenoids beta-carotene, lutein, fucoxanthin, and zeaxanthin.

"We have an industry-leading team, with a vast amount of experience in global business circles, and we are strategically creative in how we develop business relationships and inspire market acceptance. This is a primary reason for Algae Biosciences' selection of our companies to represent their industry-leading and unique algae output in the global market," says Rex. "We are quickly approaching the introduction of commercial output – which will present, for the first time anywhere in the industry, algae-based omega-3 ingredients and products with equal parts EPA and DHA.

"It's very important for us to be present at GOED Exchange 2012, in order to continue to develop relationships with the key players in the industry – as well as maintaining a cutting-edge perspective of the omega-3 industry's trends and direction."

GHT will be represented at GOED Exchange 2012 by Production Manager and Science Team member Ernesto Mejia, whose reputation and background – which includes extensive work in algae production – are widely respected in the nutraceutical industry.

"Not only will Ernesto gain great value from the worldwide scientific presence at the conference, but he will equally contribute value to those around him," says Rex. "In fact, GOED has been discussing with him the possibility of his becoming a member of one of their regulatory/compliance committees.

"We are very excited to participate in the direction of a reputable and results-oriented organization such as GOED, and to further support their efforts worldwide."

GOED represents more than 100 of the world's finest manufacturers, marketers, and supporters of EPA and DHA omega-3 fatty acids. GOED is committed to promoting the health benefits of EPA and DHA to consumers, while supporting public education and safety, establishing ethical business and product quality standards, and advancing government, health-care, and industry relations.

ABOUT GLOBAL HEALTH TRAX, INC.: As one of The GHT Companies, Global Health Trax (GHT) has been one of the most trusted names in the nutritional supplement field since 1997. Based in Vista, Calif., GHT is becoming recognized globally as a resource with the ability to translate scientific discovery into business enterprise. GHT provides an array of natural alternatives to help the body optimize and maintain a healthy digestive system, which serves as the gateway for comprehensive good health. GHT also offers complementary alternatives for improving the overall well-being of the body. From probiotics to enzymes to power antioxidant drinks to immunity support regimens, GHT is committed to delivering the best nutritional products for optimal wellness, longevity, and quality of life throughout the world.

Media Contact: Mike Foitzik (760) 542-3000 mfoitzik@globalhealthtrax.com